CBC asks for $400M to go ad-free

CBC asks for $400M to go ad-free

CBC/Radio Canada has submitted a position paper to the federal government proposing the public broadcaster move to an ad-free model, similar to the one used to pay for the BBC in the United Kingdom, at a cost of about $400 million in additional funding. "We are at a critical juncture in our evolution, continuing to operate under a business model and cultural policy framework that is profoundly broken," says the CBC's document, released on Monday afternoon. "At the same time, other nations are moving their cultural agendas forward successfully — and reaping the benefits of strong, stable, well-funded public broadcasters."

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