Why Our Super Bowl Ad Failed

Why Our Super Bowl Ad Failed

Cards Against Humanity purchased a Super Bowl ad, but it was not successful. This weekend, Cards Against Humanity purchased an ad during the Super Bowl, the most-watched American television broadcast of the year, reaching 114.4 million viewers. Cards Against Humanity is known as an innovator in the games space, and we saw an opportunity to apply our unique brand of “outside the box” thinking to the old-fashioned world of Super Bowl commercials.

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