Nivea pulls ‘white is purity’ ad that was slammed as racist

Nivea pulls 'white is purity' ad that was slammed as racist

Nivea has withdrawn an ad that was branded racist on social media and shared by right wing groups. The German skincare maker's ad for a deodorant included a picture of a woman and the slogan "white is purity." It was posted on Nivea's Middle East Facebook page with the caption: "Keep it clean, keep it bright. Don't let anything ruin it."

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